Western Digital Expands Smart Video Surveillance Solutions for Growing AI-Enabled Workloads from Endpoint to Cloud

Kolkata, Aug 4: Empowering the world’s essential data infrastructure, Western Digital Corp
today announced the expansion of the WD Purple family with the WD Purple Pro product line for
a new generation of advanced AI-enabled recorders and back-end servers.
The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025,
up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture,
store and analyze massive amounts of video data, and perform heavy deep-learning video
analytics, are putting an unprecedented level of stress on storage subsystems.
The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including
AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and
storage/server solutions, including those that perform deep-learning analytics.
Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of
WD Purple Pro product line, our WD Purple portfolio of smart video storage products are well positioned to harness the capabilities of Artificial Intelligence. Unlike the traditional CCTV
cameras, smart CCTV cameras today capture and transfers multiple video streams for AI
based real time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech has the
capability to handle intense workload and enable users to derive deep insights.”
Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads
and video feeds with 4K resolution, there is a strong requirement for a smart video storage
solution to address the high-capacity and reliability needs. Several large infrastructure projects
are looking at AI based smart video solutions for use cases beyond safety. WD Purple Pro
with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and
system integrators to solve this growing market requirement.”

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